Indian SaaS-based marketing automation and sales execution platform LeadSquared has raised $32 million in a Series B funding round led by private equity firm Gaja Capital where Stakeboat Capital and Jyoti Bansal had also participated. The presence of existing investors clearly shows the elements of optimism in the future of LeadSquared.
Founded by Nilesh Patel, LeadSquared is a marketing and CRM tool for customer acquisition and retention that automates the lead generation process and helps in acquiring a customer base with lesser effort. It is specially designed for small and medium scaled businesses to boost up the lead capture process and to build responsive landing pages.
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LeadSquared pricing starts at $25.00 per month where it is also offering a free trial. It has been almost 10 years of its existence after being launch in 2012. This excellent fusion of marketing and technology has received marvellous reviews since its arrival.
Being a unified lead conversion and marketing automation platform, LeadSquared has simplified lead generation and customer acquisition processes as per this high-tech era.
The options of segmentation, personalization, and website widgets are also there along with seamless lead capture automation. It is capable of building responsive landing pages while giving you sales and marketing insights. It has also brought the trend of drip marketing that suits this fast-paced world.
The CEO of LeadSquared, Nilesh Patel, believes that the funding arrived at the right time. Now that he has shared his vision to transfigure sales tech with top-notch investors, the future of LeadSquared seems quite fortunate. According to him, this solution is worthwhile enough to expand globally.
In that way, this incredible approach towards sales and marketing automation can also discover new segments in the existing market. He knows that there has been a shift in the inclination towards digital transformation in North America and Southeast Asia due to the pandemic.
Gopal Jain, the managing partner at Gaja Capital has also appreciated the Indian IT Industry. He said that India is delivering best-in-class SaaS products to the world.
LeadSquared is looking forward to utilizing this fund for global expansion while maintaining continuity in product innovation. To fuel all these plans, LeadSquared is aspiring to go beyond common industries like education, healthcare, and finance.
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Approaching a diverse range of industries is more than a requirement for LeadSquared to actualize their immediate as well as long-term goals.
After working successfully with global resellers and partners, LeadSquared is ready to focus on the international alliances with this fresh fund.
The international touch to LeadSquared will give an edge to its growth and outreach as well as intensify the planned course of action. Hopefully, a robust global presence will also increase its revenue in geometrical progression.
Dunzo, Practo, OLX, BYJU’S, Olx, Exide Life Insurance, Kotak Securities, etc are some of its existing clients. The company is having its branches in Bengaluru, Mumbai, Delhi, Hyderabad, and New Jersey. As the prospects are welcoming this SaaS-based platform in their business with hope and enthusiasm. After all, Leadsquare has made marketing easier than never before.